Denim lifestyle brand True Religion is adding four stores to its retail portfolio, taking the brand’s network to 51 in the US.
The new locations are Illinois, New York and Texas.
According to Michael Buckley, CEO of True Religion, the brand has observed “quite a bit of new demand” for the label’s products from shoppers in these markets.
“Our retail expansion strategy has always been built around our consumers,” Buckley said.
“We know our customers in Brooklyn, San Antonio, Katy, and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy the online experience.”
In addition, True Religion is running its latest holiday campaign, “Where Holiday Wishes Come True”, which will be featured in all stores, including the new openings.
Earlier this year, True Religion signed two new kids’ sportswear distribution agreements with two licensees: Star Ride Kids and Mad Engine Global.
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